Predara ("Predara", "we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect personal data when you use https://www.predara.com and any associated services (the "Service").
This policy applies to visitors of our website and users of the Predara platform.
1. Who We Are
Predara is an AI-powered revenue intelligence platform that analyses CRM data to provide insights into sales pipeline health, forecasting accuracy, and deal performance.
For the purposes of applicable data protection laws, Predara acts as a data controller for personal data collected through the website and as a data processor for customer CRM data analysed through the platform.
Email: support@predara.com
2. Information We Collect
Information you provide directly
- Name
- Email address
- Company name
- Contact details
- Account login information
- Information submitted through contact forms or account sign-up
Account and platform data
When using the Predara platform we may process:
- CRM deal data
- pipeline information
- engagement signals
- sales activity metadata
- usage data related to platform interactions
Predara does not intentionally collect sensitive personal data unless provided through connected third-party systems.
Technical data
- IP address
- browser type
- device information
- operating system
- website usage data
- cookies and analytics data
3. How We Use Your Information
- provide and operate the Predara platform
- analyse CRM data to generate AI insights
- create and manage user accounts
- communicate with users and respond to enquiries
- improve the functionality and performance of the platform
- monitor service usage and security
- comply with legal obligations
4. CRM and Customer Data
When customers connect external systems such as CRM platforms, Predara processes that data solely to provide analysis and insights within the platform. Customers remain the owners of their CRM data. Predara does not sell or share customer CRM data with third parties.
5. Legal Basis for Processing
- Contract – processing necessary to provide the service
- Legitimate interest – improving the platform and user experience
- Consent – where required (such as cookies or marketing communications)
- Legal obligation – where required by law
6. Data Sharing
We may share data with trusted third-party providers, including:
- cloud hosting providers
- analytics providers
- security and infrastructure providers
- payment processing providers
Predara does not sell personal data.
7. Data Retention
We retain personal data only for as long as necessary to provide the service, fulfil legal obligations, resolve disputes, and enforce agreements. Users may request deletion of their account and associated data at any time.
8. Data Security
- secure cloud infrastructure
- encryption where appropriate
- access controls
- monitoring and security practices designed to protect against unauthorised access
9. Your Data Protection Rights
- the right to access your personal data
- the right to correct inaccurate data
- the right to request deletion
- the right to restrict processing
- the right to object to processing
- the right to data portability
Requests can be submitted to support@predara.com.
10. Cookies and Analytics
Predara may use cookies and similar technologies to improve website functionality, analyse traffic, and understand how users interact with the platform.
11. International Data Transfers
Where data is transferred outside the UK or European Economic Area, Predara will ensure appropriate safeguards are in place, such as standard contractual clauses.
12. Changes to This Policy
Predara may update this Privacy Policy from time to time. Updated versions will be published on this page with the revised date.
13. Contact
Predara
Email: support@predara.com