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We've broken "What Your Ideal Customer Profile Is Really Telling You (and Why Most Teams Get It Wrong)" into a hook → problem → insight → framework → CTA carousel. Download the slides as PNGs, upload to a LinkedIn post as a multi-image carousel, and paste the caption.
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LinkedIn caption
If your Ideal Customer Profile lives on a slide and not in your pipeline, you don't have an ICP — you have a wish list. Most ICPs are written in a half-day off-site, drawn from gut feel and the loudest reference customers in the room. They look great on a slide, then quietly die the moment the team starts prospecting. Full breakdown 👇 https://predara.com/knowledge-base/what-your-ideal-customer-profile-is-really-telling-you #SalesLeadership #RevenueOps #Pipeline #Forecasting #Predara
What Your Ideal Customer Profile Is Really Telling You (and Why Most Teams Get It Wrong)
If your Ideal Customer Profile lives on a slide and not in your pipeline, you don't have an ICP — you have a wish list.
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The workshop ICP problem
The issue is that workshop ICPs describe who you'd like to sell to, not who you actually win with. Those are very different lists.
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Your won-deal history is the only ICP that matters
Every closed-won opportunity in your CRM is a data point about who really buys from you — what industry, what size, what trigger event, which buyer persona, what sales cycle…
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What to do about it
- workshop ICP problem
- Your won-deal history is the only ICP that matters
- changes when reps prospect against a real ICP
- Re-running the analysis is the secret
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Your CRM already knows who your best customers are. The job is to listen to it.
Predara reads your CRM and tells you which deals will close — read-only, no rep input required.
Read the full piece on predara.com
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